Jack Wolfskin wanted to create a social and innovative experience for their new campaign “Snow Family”. With a websocket game (a web protocol that allows several devices to connect on the same screen and to play all together), we gave the fashion sport brand the possibility to stand out at the Beijing Winter Sport Fair 2017.

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Key figures

Localisation
China

Development
1 month

Team
4 people

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Objectives

Jack Wolfskin wanted to promote their brand as part of their marketing campaign “Snow Family”. The game had to create infatuation around the different products of the brand, with a parallel between marketing innovation and technical innovation, at the core of Jack Wolfskin’s products.

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Specs sheet

Publication means
Smartphone (Android and iOS)

Technologies
3D Modeling, Websocket, Creation of a local Chinese Wifi network