To offer virtual reality content to their audience for the first time, TF1 chose to call upon our know-how. We developed MyTF1 VR from A to Z, an application immersing the viewer inside his favorite shows.
Media Changers / Strategies
Proposing TF1 and LCI contents in 360° - TheVoice360, Sergent James, Visites Interdites, Tech World, Ninja Warrior, Sports Infos & Découvertes
Making virtual reality available to the general public
Samsung Gear VR / Cardboard / iOS & Android Apps
App supporting VR format specifics - MyQuartzVR, 360° ad promotion with data collection
Auditions - 2/3 minutes