To offer virtual reality content to their audience for the first time, TF1 chose to call upon our know-how. We developed MyTF1 VR from A to Z, an application immersing the viewer inside his favorite shows.

Key figures

Development
2 months

Team
10 people

Downloads
250,000

Awards 
Media Changers / Strategies

Objectives

Proposing TF1 and LCI contents in 360° - TheVoice360, Sergent James, Visites Interdites, Tech World, Ninja Warrior, Sports Infos & Découvertes

Making virtual reality available to the general public

Specs sheet

Publication means
Samsung Gear VR / Cardboard / iOS & Android Apps

Technologies
App supporting VR format specifics - MyQuartzVR, 360° ad promotion with data collection

Length
Auditions - 2/3 minutes